Influencer Marketing

Influencers have significantly changed the way marketers look at selling products and services online using different social media outlets like Instagram, Twitter, and Facebook. As someone who has represented a few small brands after increasing my following to over 20,000 people on Instagram, I feel it can be a great way for businesses to attract potential customers to one another’s pages (Huff). According to Social Media Today, “influencers have built relationships, trust, and credibility with their fans” (Huff). The better the engagement the influencer has, the higher the probability that their followers will purchase from or follow the brand they are discussing on their social media channels.

When thinking about the perfect influencer marketing collaboration for the future, I instantly thought about a Zendaya and Bare Minerals team up. Zendaya markets herself really well on her Instagram account. She comes across as the humble, but confident girl next door that everyone wants to know. Zendaya has always had a classy, youthful appearance online, and her fans love her for it. After glancing at her account, she has a mix of preteens, teenagers , and young audults that follow her from Disney channel, her acting debuts, and her modeling career. Zendaya is comfortable in her own skin and embraces her natural beauty. Lastly, she has 63.6 million followers that Bare Minerals can capitalize off of through utilizing posts Zendaya makes on her page about the company.

Much like Zendaya, Bare Minerals, also lives by these same principles as displayed on their company website and social media pages. According to their site, they are “the creators of clean, natural makeup,” and, “help you take care of your skin, your beauty, and your sense of wellbeing through the little choices you make every day” (Bare Minerals). In my opinion, this makes Zendaya and Bare Minerals a match made in heaven when thinking about an influencer marketing campaign. Bare Minerals even states how they, “believe that the world is full of opportunity and free of limitations” (Bare Minerals). I personally believe this is a great way for both brands to express the importance they place on loving who you are and accepting others despite their race, religion, or sexual orientation. By combining forces, Zendaya and Bare Minerals can speak their message louder and to more people all over the world. Currently, Bare Minerals has 1.1 million followers and seems to be targeting the same audience Zendaya is attracting.

Works Cited

Blitch, Kristin. “Week 14 Lecture.” 22 Nov. 2019, Zoom, Zoom.

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