Important Social Media Tips

Each platform needs a specific plan for generating engagements, and the easiest way to come up with a good strategy is answering these questions:

Prioritize the quality of your content over the number of your posts and platforms you use. Never, ever give an over importance to quantity more than quantity. Write for people needs not for Google bots lead.

In order to decide what strategy to use to consistently post, you’ll need to understand the algorithm works for each platform; whether it arranges posts chronologically or curates content based on other factors.

Understand your demographics to tailor your messages in a way that has the most impact on them while avoiding flooding the stream of the wrong audience.

If the trend aligns with your message, use it. Don’t hesitate to use trends if you find them are suitable for you. Use tools for following the trends around the world.

Analyze your results on a weekly, monthly and quarterly basis so you know when and if you need to make changes to your strategy.

The reason why a piece of content is unsuccessful on social media might be because it’s low-quality content, but it could also be that your headline didn’t capture your followers’ attention. A/B testing, or split testing, involves using multiple headlines for the same piece of content to see which generates a better response and fix reach problems.

Join and actively participate in communities related to your industry on the platform you’re using. Or start your own groups around your brand to cultivate an audience with who are motivated to become your brand advocates.

Social media sites change their algorithms without notice, which might affect your exposure. Instead of looking for a quick fix, aim to understand what’s changed in the algorithm and adjust your strategy. But, in many cases, maintaining high-quality content will help you avoid significant consequences from algorithm changes.

Influencer marketing is becoming increasingly common to target audiences on a more personal level, yet partnering with a micro- or nano-influencer can convey an extra level of authenticity. Getting a shout out from them will let their audience of loyal followers who like and trust them to know they recommend you as a brand to trust as well.

Encourage the rest of your team and employees to contribute content, share their photos, or take followers behind the scenes. The more involved your team is, the better, as it shows your followers that there is a whole team of people behind the brand they follow, which helps build transparency and grow trust in you as a brand.

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