The Concept of Influencer Marketing

“Social media users who have established credibility in a particular category” that “have the power to affect consumer purchasing decisions with their authority as opinion leaders”.

As per past studies Social Media Influencers are often referred to as a type of celebrity or micro-celebrity as they are similar in their role of endorsers of a product or service in marketing campaign.

Difference between Social Media Influencers from a traditional celebrity- reach, engagement, perception, para social interaction with consumers, content creation, delivery and the type of expertise.

Google search trend shows a comparable rise in influencer marketing at the same time as print advertising has been falling. Searches for “influencer marketing” drew ahead of those for “print advertising” in mid-2017 and have remained that way ever since.

As per the influencer marketing hub’s benchmark reports (2019; 2020) states that google searches for “Influencer Marketing” have grown up to 1500%.

The Influencer Marketing industry has a growth of $3.2B from 2019, and the entry of 60 more Influencer Marketing agencies took place within a year.

The average earned media value per $1 spent has increased to $5.78

The organic approach is manually by :

Many business owners or marketing firms have sought to leverage the effectiveness of IM by purchasing platform access, licenses, and/or support for a variety of uses like:

Thus, No real influence and No real results!

#1: Look for Unusually Low Engagement Rates

#2: Analyse the Quality of Interactions

#3: Examine Their Follower Profiles

A fake account will

#4: Analyse Their Follower Growth Rate

#5: Analyse Their Audience Quality

Gifting/ PR

Guest Blogging

Takeovers

Brand Ambassador Programs

Shoutouts

Giveaways

Affiliate Marketing

1- Define the reach of your influencer campaign

This information is accessible from your influencer’s various accounts via the built-in tools offered by most networks. You can also use specific tools that provide detailed statistical tracking of the activity on social networks.

2- Measure the engagement of your influencer campaign

3- Track the results of your influencer campaign

Objectives of influencer marketing

If your goal is brand awareness…. Sheer numbers or a specific niche?

If your goal is conversions…..numbers or engagement ?

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