What Does Your Site Maintenance Page Say About You?

The concept of site maintenance messaging or outage notifications is a delicate subject, but nonetheless an important one.

Site maintenance and outage pages are the temporary pages that go up during either scheduled maintenance or due to an unplanned interruption of services. It goes without saying that as a services support team, we don’t want or expect your site to go down — but, in the event that it does have a service interruption and an outage message is displayed, it’s critical that the messaging be a positive and accurate reflection of your brand. Not only will this minimize any frustration or confusion felt by your customers, but it can even serve to surprise and delight with unexpected value.

So, what goes into creating an effective maintenance page?

We recommend that you review your outage or maintenance pages regularly; either once a year, quarterly, or more often if you have specific holiday sales.

At the end of the day, the most important aspect is that you are choosing an outage page that is right for you and your customers.

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